OUR WORK:
CASE STUDIES
aquaphor
Client: Aquaphor is the leading skin care brand in its field, specializing in healing ointment products.
Project Goals: Drive awareness/sales of flagship product. Share its many uses and showcase how it is the one essential solution for many skin healing needs. Create a sense of “sharing” from one consumer to the next using a tone that leverages brand heritage and trust.
Results: Increased widespread brand awareness and drove product sales through personal, heartfelt 30-sec and 15-sec commercials positioned on Aquaphor’s website landing page, social media, and TV.
university of south florida
Client: University of South Florida’s College of Public Health is a leading institution at USF — a preeminent research university.
Project Goals: Increase awareness of the college, educate and create personal connections with new and existing students, and establish the college as the expert in the field.
Results: Created series of videos that boosted awareness, established the college as a trusted authority, instrumental in recruiting for the college and educating existing students.
O-CEDAR
Client: O-Cedar is a leading brand in household cleaning products.
Project Goals: Drive sales and awareness of latest product — sold online and in stores nationally. Strike a balance between the unique features of the product and a compelling story arc that keeps viewer interest.
Results: Drove product sales and created widespread brand recognition through a 30-sec spot positioned on national TV and social media that over the course of its TV run received an estimated 797-million views.